Made In Brazil, Summer '16 Campaign
By Havaianas Australia - Posted Monday, 8 August 2016
Imagine yourself visiting Brazil in the 60s.
Rest assured that, besides the beauties of the country, you would find a pair of Havaianas waiting for you.
It was just in that decade, more precisely in 1962, that the Havaianas were born - in Brazil. And to honor this magical and unforgettable period, we created posters for Havaianas inspired by travel posters of the 60s, each with illustration styles, art direction, typography and printing techniques of that time.
Welcome to the Brazil of the sixties.
Each 'Made in Brazil' campaign poster has been inspired by iconic landmarks, activities and Brazilian lifestyle. Here's an insight into each design;
Football - Futebol
What Brazilian child has never dreamed of playing in the national football team? But before getting there, they all start by playing in the streets, at the beach or on any little piece of ground. Makeshift goalposts are always improvised with a pair of Havaianas. One on each side, indicating the direction of the goal and the path to the dream of becoming a great football player.
Boat - Barco
If one day you are challenged to "list the most beautiful bays in the world", please do not forget the Guanabara Bay. Your eyes will need a break after so much natural beauty, with unique formations such as the Sugar Loaf. We are talking 140 km of paradise. And to the delight of sailors, that is where the sailing events in the 2016 Olympics will take place. Lucky them.
Leblon (Beach) – Leblon (Praia)
Leblon is one of the nicest neighborhoods of Rio de Janeiro. And this poster tries to show a little bit of this: people there enjoying the day; with the famous Gavea Mountain in the background. Wonderful, isn't it?
Pier - Píer
In the 60s, artists and the wealthy loved spending the day at the Island of Paqueta in Rio de Janeiro. Getting there is easy: just take the boat and it is a short ride across the Guanabara Bay. After having been forgotten for a few decades, the island is now back in the limelight. A classic revisited.
Bikini - Biquíni
It is virtually impossible not to know the Brazilian bikinis. No, the bikini was not invented here, but it might as well have been. Coincidence or not, they became a fever in Brazil in the 60's when actress Brigitte Bardot decided to spend her holidays here and wear one. And after Brazil, bikinis were never the same again. They reached their peak with the thong bikini in the 80s, helping Brazilian women become even sexier. Could there be a better combination?
Cable Car - Bondinho
So you have never gone up the Sugar Loaf? You do not know what you're missing. This is one of the most famous cable cars in the world. Why is that? Well, you have to get to the top to understand why. The view of Rio de Janeiro will leave anyone speechless. You better do it.
Archs of Lapa – Arcos da Lapa
These are the Archs of Lapa. You see how life is. In the 18th century, they carried water. Then they carried people, or rather served as tracks for the trams connecting the city center to the popular and bohemian district of Santa Tereza. And since the early 20th century, they have been carrying music, culture and art: beneath them, the Lapa neighborhood has become a famous tourist destination in Rio. With its bars, taverns and music venues featuring samba, choro and MPB, it is home to bohemians, rogues, intellectuals, painters, poets, journalists and musicians.
Hammock - Rede
Imagine a swinging bed. That is what a hammock is. A legacy of the indigenous populations, there is no place better and more comfortable to spend the day looking at the beautiful landscapes of Brazil and enjoying the breeze coming from the coast. And that Brazilians love to do. Just tie either end onto a coconut tree and relax in the shade. This is what life is about.
Dancer - Dançarina
Brazilians worth their salt go to two schools. A school to acquire knowledge (like the one you probably went to) and a samba school. And one of the most important people in a samba school is the drum queen. With her curves, swing, and jive, the queen is the muse of percussionists. Even though it is no longer a monarchy, Brazil bends to our queens. Nothing could be more just.
Couple - Casal
Can you think of Brazil without thinking about dance? Impossible. Brazilians love dancing. And although most people may not be aware of it, in every corner here there is a unique but exciting type of dance. Forró, gaff, fandango, maracatu, frevo, carimbó and samba are some of the names of these dances. After all, there is nothing better than dancing. Well, that explains why Brazilians are so happy, right?
Surfboards - Surfistas
Surf, as we know it, arrived here only in the 60s. It was then that the first Brazilian surfers started looking for the best surf spots, covering these over 7,000 km of coastline, full of wonderful breaks and perfect waves, on four wheels and a pair of Havaianas, of course. And all this effort seems to have paid off: in the last two years, Brazilian surfers have become world champions.
Macaw - Arara
A typical Brazilian bird could never be black and white. The macaw is majestic and colourful like everything else here. Red, yellow and blue, with their large, curved and strong beaks, macaws remove seeds from their casings and peel fruit to eat. And with their wings, they colour the sky, which is not just blue around here.
Bossa Nova – Bossa Nova
You do not need to know Portuguese to understand the meaning of Bossa Nova. Just listen. It is the most famous Brazilian musical style, thanks to names such as Tom Jobim, Joao Gilberto and Vinicius de Moraes. And it is said that to in order to make Bossa Nova, one just needs a stool and a guitar. Here they are.
Malandro (The Rogue)
Would you be a good malandro? Let us make the proper introductions. The malandro is a traditional character in Brazilian culture. A party lover, he lives passionately between one samba circle and another, making music, singing and dancing, with no end in sight. Missing a party is just unthinkable.
Clap when you see a Capoeira circle. That's how you help give rhythm to this Brazilian martial art that combines elements of dance, acrobatics and music. Created by slaves brought from Africa to Brazil in the 16th century, Capoeira is a country icon. In the circles, besides the clapping, people play a traditional musical instrument: the berimbau. This poster shows a Capoeira circle in the famous district of Pelourinho, in Salvador, Bahia. A good travel tip if you're ever on Brazilian grounds.
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